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Job

Social Media Marketing Specialist

  • Job ref:

    152116

  • Location:

    Atlanta , United States

  • Sector:

    Accounting & Finance

  • Contact:

    Steve Whiting

  • Published:

    about 1 month ago

  • Consultant:

    Steve Whiting

Our client is a leading retail organization that is looking for a talented Social Media Marketing Specialist that will be responsible for their multi-channel social media platforms.

Essential daily duties will include: -

  • Develop, implement, and manage their social media strategy
  • Define most important social media KPI’s
  • Manage and oversee social media content publishing
  • Create and execute social media campaigns based on the seasonal and trend content calendar
  • Monetize the social following through campaigns and tactics that drive e-commerce sales
  • Stay up to date with the latest social media best practices and technologies
  • Use social media marketing tools
  • Work with copywriters and designers to ensure content is informative and appealing
  • Spearhead paid influencer marketing programs and maximize relationships with influencers
  • Collaborate with internal Communications, Content, and Product Development teams
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network

Job Requirements:- -

  • Bachelors’ Degree in relevant discipline
  • 3-5 years of experience as a Social Media Specialist
  • Excellent knowledge of Facebook, Pinterest, Instagram, TikTok and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPI’s