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Job

Social Media Specialist

  • Job ref:

    152115

  • Location:

    Norcross, United States

  • Sector:

    Accounting & Finance

  • Contact:

    Kasey Zittle

  • Published:

    about 1 month ago

  • Consultant:

    Kasey Zittle

Social Media Marketing Manager- Norcross, GA

Our client is targeting a Social Media Specialist to join their team on a permanent basis.  Ideal candidate must have 3-5 years already in a similar role. 

Pay: $65k 

PRIMARY RESPONSIBILITIES

  • Develop, implement, and manage our social media strategy
  • Define most important social media KPIs
  • Manage and oversee social media content publishing
  • Create and execute social media campaigns based on seasonal and trend content calendar
  • Monetize social following through campaigns and tactics that drive e-commerce sales
  • Stay up to date with the latest social media best practices and technologies
  • Use social media marketing tools such as Curalate
  • Work with copywriters and designers to ensure content is informative and appealing
  • Spearhead paid influencer marketing programs and maximize relationships with influencers
  • Collaborate with internal Communications, Content, and Product Development teams
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network

REQUIREMENTS AND QUALIFICATIONS

  • 3-5 years of experience as a Social Media Specialist or similar role
  • Excellent knowledge of Facebook, Pinterest, Instagram, TikTok and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Good understanding of social media KPIs
  • Excellent verbal and creative writing ability
  • Team player with high energy and enthusiasm. Strong relationship building skills
  • Critical thinker, excellent multitasking and problem-solving skills
  • Good time-management skills
  • Bachelor’s degree Marketing, Communications, Advertising or relevant field